Art Direction, UX / UI Design, Shopify Platform Set-up, Shopify Theme Revamp (HTML & CSS), Photo Manipulation (Color Correction)
Simple is so chic.
MENARDESIGN.com is a fine furniture online store specialized in hairpin legs tables. As I was on my own to build it, I chose Shopify and its simplicity as a way to escape from potential headaches. I also worked on the visual strategy, its execution and integration.
Let it breathe
The products doesn't need any ornaments: its aesthetic speaks for itself. Any extra visual elements become useless and simplicity is a must. Open Sans font reinforces this simplicity, while the Brandon Grotesque font adds a touch of chic. Only black, white, and a hint of gold decorate the interface.
The Shopify platform dictates almost all the site architecture, yet, I added pages and customized many elements position in the interface. We took advantage of a Shopify theme for the functions we needed. I revamped the whole interface so that it matches the experience we wanted.
Four breakpoints were already preset. I re-worked on all of them to better suit the product presentation, device-wise.
2. Browsing the products
Products are classified by types (desk, coffee tables,...) or by collections (texture on the furniture: dolce vita, calacatta marble,...).
3. Choose a product
Many products have variables (legs height, table dimensions, number of legs,...). A photo (viewable in full screen) shows an update of his customization. The cart panel slides-up any time a new item is put in it.