Lead UX/UI Designer
Art Direction, UX, UI, Web Design, Photo Retouching
THE ART OF INVITATION.
When creating a promotional landing page, the main challenge is to balance pushing the selling points with the overall user experience. Selling points trigger a cognitive response, while the various graphical elements make the user live the product, and brings an emotional response.
I created those landing pages as a member of the Playboy Plus Entertainment team.
0. Let's celebrate
The landing page is divided in 3 sections / selling points. When the user scrolls down and reaches a section, the image turns into a video. This technique is elegant and effective, as it creates a surprise, a better feel of the product without being invasive.
0. Discover me
This landing page shares the same concept as the previous one. Here, Playboy TV is personified in a woman. A video illustrate each of of her "traits".
COMPARE AND DISCOVER.
From Desktop to smartphone, this landing page is accessible to nearly all devices
2. Compare offers
The user can compare the different MSOs offers that are available in his area.
The user can also discover several Playboy TV shows and watch their trailer.